MettiTech Group Vietnam proudly organized and sponsored the Creative Pulse 2025 competition—themed “The Heartbeat of Marketing Communication.” Our mission was clear: to cultivate creative human resources, bring modern communication thinking closer to students, and empower them to boldly transform their innovative ideas into valuable, real-world campaigns.
Driven by the desire to create a practical environment for students to hone their creative minds, experience corporate work models, and nurture the next generation of young marketers.
The competition officially launched on June 2, 2025. The highlight of the initial round was the official brief: develop an integrated communication campaign to bring Metti Fine Art Gallery VN, an art museum under Mettitech Group Holdings, closer to the youth. This challenge required students to master the fusion of fine arts and digital communication strategy, utilizing diverse platforms to tell creative stories and generate impactful, widely shareable messages.
After nearly two weeks of preparation, the Creative Pulse 2025 Final Round took place on June 16, 2025, concluding an inspiring journey filled with impressive rivalries. The competing teams delivered elaborate presentations, showcasing meticulous research, sharp analytical skills, and keen awareness of modern communication trends. From content strategy and brand experience to multi-platform digital marketing, the students demonstrated the capabilities of the new generation of marketers: creative, confident, and highly knowledgeable.
As the organizing and sponsoring partner, MettiTech Group Vietnam—a subsidiary of Mettitech Group Holdings—is honored to have accompanied the students throughout the competition. MettiTech believes that creativity is not just a talent; it is a long journey of perseverance, learning, and breakthrough. Creative Pulse 2025 served as the ideal arena where bold ideas were fueled and transformed into real-life stories.
The final night concluded with many memorable moments: the joy of recognized ideas, the emotion of efforts rewarded, and the resounding applause for the growth journey of every team. Above all, what truly mattered more than the awards were the spirit of self-confidence, the passion for innovation, and the practical knowledge students gained during the competition.
MettiTech Group Vietnam extends its sincere gratitude to the students, faculty, partners, and the organizing committee for collectively making this season of Creative Pulse a resounding success. We look forward to meeting you all at future playgrounds—where the pulse of creativity continues to beat and reach even more dreams.